{"id":27088,"date":"2026-09-23T13:48:51","date_gmt":"2026-09-23T11:48:51","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/?p=27088"},"modified":"2026-09-23T13:48:52","modified_gmt":"2026-09-23T11:48:52","slug":"bac-pro-tmcva-les-eleves-au-coeur-de-la-fidelisation-client","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/actualite\/bac-pro-tmcva-les-eleves-au-coeur-de-la-fidelisation-client\/","title":{"rendered":"Bac Pro TMCVA : les \u00e9l\u00e8ves au c\u0153ur de la fid\u00e9lisation client"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cette semaine, les \u00e9l\u00e8ves de terminales <strong>MCVA<\/strong> (M\u00e9tiers du commerce et de la vente) se sont pr\u00eat\u00e9s \u00e0 un exercice exigeant et concret lors de leurs ateliers professionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9unis en bin\u00f4mes, ils devaient imaginer et pr\u00e9senter deux actions de fid\u00e9lisation adapt\u00e9es au contexte professionnel de l&rsquo;enseigne <strong>Sephora<\/strong>. L&rsquo;objectif : convaincre, argumenter et adopter une posture professionnelle irr\u00e9prochable face \u00e0 leurs camarades et enseignants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet entra\u00eenement grandeur nature constitue une excellente pr\u00e9paration pour les \u00e9preuves orales du baccalaur\u00e9at qui les attendent cette ann\u00e9e. Un grand bravo aux \u00e9l\u00e8ves pour leur investissement et la qualit\u00e9 de leurs pr\u00e9sentations !<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-content\/uploads\/sites\/6\/2026\/09\/unnamed-1024x768.jpg\" alt=\"\" class=\"wp-image-27089\" srcset=\"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-content\/uploads\/sites\/6\/2026\/09\/unnamed-1024x768.jpg 1024w, https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-content\/uploads\/sites\/6\/2026\/09\/unnamed-300x225.jpg 300w, https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-content\/uploads\/sites\/6\/2026\/09\/unnamed-768x576.jpg 768w, https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-content\/uploads\/sites\/6\/2026\/09\/unnamed-1536x1152.jpg 1536w, https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-content\/uploads\/sites\/6\/2026\/09\/unnamed-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, les \u00e9l\u00e8ves de terminales MCVA (M\u00e9tiers du commerce et de la vente) se sont pr\u00eat\u00e9s \u00e0 un exercice exigeant et concret lors de leurs ateliers professionnels. R\u00e9unis en bin\u00f4mes, ils devaient imaginer et pr\u00e9senter deux actions de fid\u00e9lisation adapt\u00e9es au contexte professionnel de l&rsquo;enseigne Sephora. L&rsquo;objectif : convaincre, argumenter et adopter une posture [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-27088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-lycee-professionnel-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/posts\/27088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/comments?post=27088"}],"version-history":[{"count":1,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/posts\/27088\/revisions"}],"predecessor-version":[{"id":27090,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/posts\/27088\/revisions\/27090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/media\/27089"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/media?parent=27088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/categories?post=27088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/lycee-javouhey\/wp-json\/wp\/v2\/tags?post=27088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}