{"id":22241,"date":"2025-04-29T07:06:23","date_gmt":"2025-04-29T07:06:23","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/?p=22241"},"modified":"2025-04-29T07:06:23","modified_gmt":"2025-04-29T07:06:23","slug":"f0-9f-8e-93-f0-9f-8d-ab-chocolat-communication-digitale-et-creativite-au-menu-des-bts-gpme","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/actualites-sup-javouhey\/f0-9f-8e-93-f0-9f-8d-ab-chocolat-communication-digitale-et-creativite-au-menu-des-bts-gpme\/","title":{"rendered":"\ud83c\udf93\ud83c\udf6b Chocolat, communication digitale et cr\u00e9ativit\u00e9 au menu des BTS GPME !"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Dans le cadre de leur cours de communication, les \u00e9tudiants de 1\u00e8re ann\u00e9e BTS Gestion de la PME ont eu la chance de vivre une exp\u00e9rience gourmande et formatrice avec la <\/span><b>p\u00e2tisserie Lallemand<\/b><span style=\"font-weight: 400\">, v\u00e9ritable institution brestoise fond\u00e9e en 1923, aujourd\u2019hui dirig\u00e9e par <\/span><b>\u00c9milie Lallemand<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\ud83d\udccd<\/span> <b>\u00c9tape 1<\/b><span style=\"font-weight: 400\"> : immersion au c\u0153ur <\/span><span style=\"font-weight: 400\">de ce palais de la gourmandise <\/span><span style=\"font-weight: 400\">pour d\u00e9couvrir l\u2019univers haut de gamme et artisanal de la maison Lallemand.<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250408_102101-300x225 - \" class=\"alignnone size-medium wp-image-22246\" src=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/04\/IMG_20250408_102101-300x225-1.jpg\" alt=\"IMG_20250408_102101-300x225\" width=\"300\" height=\"225\" \/>\u00a0 \u00a0 \u00a0<\/span><img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250305_093038-225x300 - \" class=\"alignnone size-medium wp-image-22248\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250305_093038-225x300.jpg\" alt=\"IMG_20250305_093038-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250227_153326-300x225 - \" class=\"alignnone size-medium wp-image-22247\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250227_153326-300x225.jpg\" alt=\"IMG_20250227_153326-300x225\" width=\"300\" height=\"225\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\ud83d\udcf8<\/span> <b>\u00c9tape 2<\/b><span style=\"font-weight: 400\"> : s\u00e9ance photos autour des <\/span><span style=\"font-weight: 400\">\u00ab\u00a0sujets\u00a0\u00bb <\/span><span style=\"font-weight: 400\">de P\u00e2ques (\u0153ufs, poules, grenouilles, cloches, tortues\u2026) dans <\/span><span style=\"font-weight: 400\">le centre de Brest<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250306_085652-225x300 - \" class=\"alignnone size-medium wp-image-22249\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250306_085652-225x300.jpg\" alt=\"IMG_20250306_085652-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250306_090736-225x300 - \" class=\"alignnone size-medium wp-image-22250\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250306_090736-225x300.jpg\" alt=\"IMG_20250306_090736-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250306_090847-225x300 - \" class=\"alignnone size-medium wp-image-22251\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250306_090847-225x300.jpg\" alt=\"IMG_20250306_090847-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250306_085002-225x300 - \" class=\"alignnone size-medium wp-image-22252\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250306_085002-225x300.jpg\" alt=\"IMG_20250306_085002-225x300\" width=\"225\" height=\"300\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\ud83d\udcdd<\/span> <b>\u00c9tape 3<\/b><span style=\"font-weight: 400\"> : r\u00e9daction de publications pour Instagram et Facebook.<br \/>\n<\/span><span style=\"font-weight: 400\">\ud83d\udc69<\/span><span style=\"font-weight: 400\">\u200d<\/span><span style=\"font-weight: 400\">\ud83c\udfeb<\/span> <b>\u00c9tape 4<\/b><span style=\"font-weight: 400\"> : d\u00e9briefing en classe et annonce du top 3 des publications avec <\/span><b>Laure Quinet<\/b><span style=\"font-weight: 400\">, responsable de la boutique.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Les \u00e9tudiants ont d\u00e9couvert les exigences de la <\/span><b>communication digitale<\/b><span style=\"font-weight: 400\"> : cadrage, mise en sc\u00e8ne, storytelling\u2026 tout en d\u00e9veloppant <\/span><b>cr\u00e9ativit\u00e9<\/b><span style=\"font-weight: 400\">, <\/span><b>esprit d\u2019\u00e9quipe<\/b><span style=\"font-weight: 400\"> et <\/span><b>sens du d\u00e9tail<\/b><span style=\"font-weight: 400\">. Cerise sur le g\u00e2teau (ou plut\u00f4t carr\u00e9 de chocolat) : la d\u00e9gustation des cr\u00e9ations ! <\/span><span style=\"font-weight: 400\">\ud83c\udf6c<\/span><\/p>\n<p><span style=\"font-weight: 400\">Un grand merci \u00e0 <\/span><b>\u00c9milie Lallemand<\/b><span style=\"font-weight: 400\"> pour sa confiance, \u00e0 <\/span><b>Laure Quinet<\/b><span style=\"font-weight: 400\"> pour ses \u00e9changes enrichissants.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"IMG_20250424_093053-300x225 - \" class=\"alignnone size-medium wp-image-22253 aligncenter\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/IMG_20250424_093053-300x225.jpg\" alt=\"IMG_20250424_093053-300x225\" width=\"300\" height=\"225\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"break-words\" dir=\"auto\">Un grand bravo aux trois agences distingu\u00e9es par la responsable de la p\u00e2tisserie :<\/p>\n<div>\n<p style=\"text-align: left\"><strong>1er : Agence Le Brestois<\/strong> (tortue en chocolat)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"photo_tortuelogo-225x300 - \" class=\"size-medium wp-image-22243 alignleft\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/photo_tortuelogo-225x300.png\" alt=\"photo_tortuelogo-225x300\" width=\"225\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div>\n<p style=\"text-align: left\"><strong>2e : Agence Nougatine<\/strong> (vid\u00e9o mise en sc\u00e8ne)<\/p>\n<div style=\"width: 360px\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22241-1\" width=\"360\" height=\"642\" preload=\"metadata\" controls=\"controls\"><a href=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/Video.mp4\">https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/Video.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><strong>3e : Agence Paris-Brest<\/strong> (chouette en chocolat)<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Hibou-225x300 - \" class=\"size-medium wp-image-22245 alignleft\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/04\/Hibou-225x300.jpg\" alt=\"Hibou-225x300\" width=\"225\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Un grand bravo \u00e9galement \u00e0 toutes les autres agences pour leur travail inspirant et leur engagement !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de leur cours de communication, les \u00e9tudiants de 1\u00e8re ann\u00e9e BTS Gestion de la PME ont eu la chance de vivre une exp\u00e9rience gourmande et formatrice avec la p\u00e2tisserie Lallemand, v\u00e9ritable institution brestoise fond\u00e9e en 1923, aujourd\u2019hui dirig\u00e9e par \u00c9milie Lallemand. \ud83d\udccd \u00c9tape 1 : immersion au c\u0153ur de ce palais de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,10],"tags":[],"class_list":["post-22241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bts-gestion-de-la-pme","category-actualites-sup-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/22241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=22241"}],"version-history":[{"count":0,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/22241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media\/26304"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=22241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=22241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=22241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}