{"id":23223,"date":"2025-09-05T10:22:23","date_gmt":"2025-09-05T10:22:23","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/?p=23223"},"modified":"2025-09-05T10:22:23","modified_gmt":"2025-09-05T10:22:23","slug":"les-etudiants-du-mastere-msmc-en-immersion-chez-tanguy-materiaux-a-plouedern","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/actualites-sup-javouhey\/les-etudiants-du-mastere-msmc-en-immersion-chez-tanguy-materiaux-a-plouedern\/","title":{"rendered":"Les \u00e9tudiants du Mast\u00e8re MSMC en immersion chez Tanguy Mat\u00e9riaux \u00e0 Plou\u00e9dern"},"content":{"rendered":"<p>Dans le cadre de leur formation, les \u00e9tudiants du Mast\u00e8re Manager des Strat\u00e9gies Marketing &amp; Communication ont eu l\u2019opportunit\u00e9 de visiter le site Tanguy Mat\u00e9riaux de Plou\u00e9dern, sp\u00e9cialis\u00e9 dans l\u2019industrie du bois.<\/p>\n<p>Accueillis par Ana\u00efs Riouallon, responsable marketing &amp; communication et Laurent Jolivet, directeur du site, ils ont d\u00e9couvert les coulisses d\u2019une entreprise familiale centenaire, aujourd\u2019hui acteur majeur dans le secteur des mat\u00e9riaux de construction.<\/p>\n<p>La visite a permis aux \u00e9tudiants d\u2019explorer l\u2019usine et de mieux comprendre les processus de transformation et de distribution li\u00e9s au bois. Cette immersion concr\u00e8te a \u00e9galement ouvert des \u00e9changes enrichissants autour des enjeux d\u2019une telle structure.<\/p>\n<p>Un temps fort de la rencontre a port\u00e9 sur l\u2019anniversaire des 100 ans de Tanguy Mat\u00e9riaux. Les \u00e9tudiants ont pu \u00e9changer sur l\u2019organisation d\u2019un \u00e9v\u00e9nement d\u2019une telle ampleur, m\u00ealant communication, coordination logistique et valorisation de l\u2019image de marque.<\/p>\n<p>En d\u00e9couvrant un acteur local embl\u00e9matique, ils renforcent leur compr\u00e9hension des strat\u00e9gies de marketing et communication dans un contexte industriel, en s\u2019inspirant d\u2019un exemple local et concret.<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez la visite des \u00e9tudiants en vid\u00e9o : <a href=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/09\/video-Tanguy-Mastere.mov\">vid\u00e9o Tanguy Mastere<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" title=\"Mastere_photo_groupe_visite_Tanguy2-300x183 - \" class=\"alignnone size-medium wp-image-23224\" src=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/04\/Mastere_photo_groupe_visite_Tanguy2-300x183-1.jpeg\" alt=\"Mastere_photo_groupe_visite_Tanguy2-300x183\" width=\"300\" height=\"183\" \/>\u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"Mastere_photo_groupe_visite_Tanguy1-300x181 - \" class=\"alignnone size-medium wp-image-23225\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2025\/09\/Mastere_photo_groupe_visite_Tanguy1-300x181.png\" alt=\"Mastere_photo_groupe_visite_Tanguy1-300x181\" width=\"300\" height=\"181\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de leur formation, les \u00e9tudiants du Mast\u00e8re Manager des Strat\u00e9gies Marketing &amp; Communication ont eu l\u2019opportunit\u00e9 de visiter le site Tanguy Mat\u00e9riaux de Plou\u00e9dern, sp\u00e9cialis\u00e9 dans l\u2019industrie du bois. Accueillis par Ana\u00efs Riouallon, responsable marketing &amp; communication et Laurent Jolivet, directeur du site, ils ont d\u00e9couvert les coulisses d\u2019une entreprise familiale centenaire, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,10],"tags":[],"class_list":["post-23223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mastere-manager-des-strategies-marketing-et-communication","category-actualites-sup-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/23223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=23223"}],"version-history":[{"count":0,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/23223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media\/26297"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=23223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=23223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=23223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}