{"id":23669,"date":"2025-10-06T12:31:26","date_gmt":"2025-10-06T12:31:26","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/?p=23669"},"modified":"2025-10-06T12:31:26","modified_gmt":"2025-10-06T12:31:26","slug":"semaine-intensive-ia-pour-le-mastere-mscm-quand-linnovation-rencontre-le-marketing","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/actualites-sup-javouhey\/semaine-intensive-ia-pour-le-mastere-mscm-quand-linnovation-rencontre-le-marketing\/","title":{"rendered":"Semaine intensive IA pour le Mast\u00e8re MSCM : quand l\u2019innovation rencontre le marketing"},"content":{"rendered":"<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Les \u00e9tudiants du Mast\u00e8re Manager des Strat\u00e9gies Marketing &amp; Communication ont plong\u00e9 au c\u0153ur de l\u2019intelligence artificielle lors d\u2019une semaine intensive d\u00e9di\u00e9e. Sous la houlette de Kim-David Nguyen, expert en la mati\u00e8re, ils ont explor\u00e9 une multitude d\u2019outils d\u2019IA g\u00e9n\u00e9rative pour r\u00e9volutionner leurs pratiques en marketing et communication.<\/p>\n<p dir=\"ltr\">Au programme : d\u00e9couverte d\u2019outils innovants et cr\u00e9ation de prompts efficaces pour concevoir des contenus percutants, qu\u2019il s\u2019agisse de textes, de photos ou de vid\u00e9os. Cette exp\u00e9rience immersive a permis aux alternants de repousser les limites de leur cr\u00e9ativit\u00e9 tout en int\u00e9grant des technologies de pointe dans leurs projets.<\/p>\n<p dir=\"ltr\">Une semaine unique, riche en apprentissages et en exp\u00e9rimentations, qui pr\u00e9pare ces futurs managers \u00e0 fa\u00e7onner l\u2019avenir du marketing et de la communication avec l\u2019IA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudiants du Mast\u00e8re Manager des Strat\u00e9gies Marketing &amp; Communication ont plong\u00e9 au c\u0153ur de l\u2019intelligence artificielle lors d\u2019une semaine intensive d\u00e9di\u00e9e. Sous la houlette de Kim-David Nguyen, expert en la mati\u00e8re, ils ont explor\u00e9 une multitude d\u2019outils d\u2019IA g\u00e9n\u00e9rative pour r\u00e9volutionner leurs pratiques en marketing et communication. Au programme : d\u00e9couverte d\u2019outils innovants et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-23669","post","type-post","status-publish","format-standard","hentry","category-actualites-sup-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/23669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=23669"}],"version-history":[{"count":0,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/23669\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=23669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=23669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=23669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}