{"id":23836,"date":"2025-10-17T14:18:41","date_gmt":"2025-10-17T14:18:41","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/?p=23836"},"modified":"2025-10-17T14:18:41","modified_gmt":"2025-10-17T14:18:41","slug":"les-etudiants-de-mastere-marketing-et-communication-planchent-sur-une-etude-de-cas-lessonia","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/actualites-sup-javouhey\/les-etudiants-de-mastere-marketing-et-communication-planchent-sur-une-etude-de-cas-lessonia\/","title":{"rendered":"Les \u00e9tudiants de Mast\u00e8re Marketing et Communication planchent sur une \u00e9tude de cas Lessonia"},"content":{"rendered":"<div>Le jeudi 16 octobre, visite d&rsquo;entreprise et brief en vue de r\u00e9aliser une \u00e9tude de cas.<\/div>\n<div><\/div>\n<div>Le sujet a \u00e9t\u00e9 \u00e9labor\u00e9 en collaboration avec Marion Lagadec, directrice marketing et communication de Lessonia. Il r\u00e9pond \u00e0 une probl\u00e9matique de l&rsquo;entreprise qui a mis au point un produit innovant et disruptif : un parfum en poudre.<\/div>\n<div><\/div>\n<div>Les \u00e9tudiants doivent r\u00e9aliser une veille strat\u00e9gique sur le march\u00e9 du parfum et analyser les tendances\u00a0et l\u2019\u00e9volution des insights consommateurs.<\/div>\n<div><\/div>\n<div>C&rsquo;est un partenariat\u00a0gagnant-gagnant pour les futurs managers et pour Lessonia.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le jeudi 16 octobre, visite d&rsquo;entreprise et brief en vue de r\u00e9aliser une \u00e9tude de cas. Le sujet a \u00e9t\u00e9 \u00e9labor\u00e9 en collaboration avec Marion Lagadec, directrice marketing et communication de Lessonia. Il r\u00e9pond \u00e0 une probl\u00e9matique de l&rsquo;entreprise qui a mis au point un produit innovant et disruptif : un parfum en poudre. Les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,10],"tags":[],"class_list":["post-23836","post","type-post","status-publish","format-standard","hentry","category-mastere-manager-des-strategies-marketing-et-communication","category-actualites-sup-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/23836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=23836"}],"version-history":[{"count":0,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/23836\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=23836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=23836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=23836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}