{"id":25610,"date":"2026-03-10T10:57:29","date_gmt":"2026-03-10T10:57:29","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/?p=25610"},"modified":"2026-03-10T10:57:29","modified_gmt":"2026-03-10T10:57:29","slug":"creer-photographier-publier-les-etudiants-du-bts-gpme-relevent-le-defi-de-la-communication-digitale","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/actualites-sup-javouhey\/creer-photographier-publier-les-etudiants-du-bts-gpme-relevent-le-defi-de-la-communication-digitale\/","title":{"rendered":"Cr\u00e9er, photographier, r\u00e9diger : les \u00e9tudiants du BTS GPME rel\u00e8vent le d\u00e9fi de la communication digitale"},"content":{"rendered":"<p>Les \u00e9tudiants de 1\u00e8re ann\u00e9e BTS Gestion de la PME du Sup\u2019Javouhey ont r\u00e9cemment plong\u00e9 au c\u0153ur de la communication digitale dans le cadre de leur cours de communication.<\/p>\n<p>Direction L\u2019Empoteuse, le caf\u00e9 c\u00e9ramique cr\u00e9\u00e9 en 2025 par L\u00e9a FERTIL, situ\u00e9 en plein centre-ville de Brest. Ce lieu chaleureux, \u00e0 la fois atelier de peinture sur c\u00e9ramique et salon de th\u00e9, a servi de terrain d\u2019exp\u00e9rimentation grandeur nature pour nos \u00e9tudiants.<\/p>\n<p>\u00c9tape 1 : Visite &amp; d\u00e9couverte<br \/>\nAccueillis par L\u00e9a Fertil et Klervi, les \u00e9tudiants ont d\u00e9couvert l\u2019univers du caf\u00e9 c\u00e9ramique, son concept, son positionnement et son identit\u00e9.<\/p>\n<p>\u00c9tape 2 : Production de contenus<br \/>\nR\u00e9partis en agences de communication, ils ont r\u00e9alis\u00e9 des prises de vue selon un sujet tir\u00e9 au sort : avant\/apr\u00e8s, g\u00e2teaux faits maison, zoom sur un atelier, \u2026 Autant d\u2019angles pour valoriser le lieu sur les r\u00e9seaux sociaux.<\/p>\n<p>\u00c9tape 3 : R\u00e9daction des publications<br \/>\nCr\u00e9ation de posts adapt\u00e9s \u00e0 Instagram et Facebook : choix des accroches, ton \u00e9ditorial, hashtags, strat\u00e9gie de mise en valeur\u2026 un vrai travail de communicants !<\/p>\n<p>Ce projet concret a permis aux \u00e9tudiants de d\u00e9velopper de nombreuses qualit\u00e9s et comp\u00e9tences : travail en \u00e9quipe, cr\u00e9ativit\u00e9, autonomie, gestion du temps, sens de la mise en sc\u00e8ne, communication \u00e9crite et orale\u2026 Une exp\u00e9rience professionnalisante et enrichissante !<\/p>\n<p>Un grand merci \u00e0 L\u00e9a Fertil et Klervi pour leur accueil et la confiance t\u00e9moign\u00e9e.<\/p>\n<p>Merci \u00e9galement \u00e0 Marie-Am\u00e9lie Courcol, du service communication du groupe scolaire, pour sa participation et son accompagnement dans ce beau projet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"IMG_20260122_103854-225x300 - \" class=\"alignnone size-medium wp-image-25611\" src=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/04\/IMG_20260122_103854-225x300-1.jpg\" alt=\"IMG_20260122_103854-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"IMG_20260122_093001-225x300 - \" class=\"alignnone size-medium wp-image-25612\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2026\/03\/IMG_20260122_093001-225x300.jpg\" alt=\"IMG_20260122_093001-225x300\" width=\"225\" height=\"300\" \/> \u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"IMG_20260122_093931-225x300 - \" class=\"alignnone size-medium wp-image-25614\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2026\/03\/IMG_20260122_093931-225x300.jpg\" alt=\"IMG_20260122_093931-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" title=\"641720611_17921420295254093_1534908370487115224_n-225x300 - \" class=\"alignnone size-medium wp-image-25615\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2026\/03\/641720611_17921420295254093_1534908370487115224_n-225x300.jpg\" alt=\"641720611_17921420295254093_1534908370487115224_n-225x300\" width=\"225\" height=\"300\" \/>\u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" title=\"Canva1.heic-225x300 - \" class=\"alignnone size-medium wp-image-25616\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2026\/03\/Canva1.heic-225x300.jpg\" alt=\"Canva1.heic-225x300\" width=\"225\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"IMG_20260122_103747-300x225 - \" class=\"alignnone size-medium wp-image-25613\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2026\/03\/IMG_20260122_103747-300x225.jpg\" alt=\"IMG_20260122_103747-300x225\" width=\"300\" height=\"225\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" title=\"IMG_20260122_104016-300x225 - \" class=\"alignnone size-medium wp-image-25626\" src=\"https:\/\/www.javouhey-brest.fr\/wp-content\/uploads\/2026\/03\/IMG_20260122_104016-300x225.jpg\" alt=\"IMG_20260122_104016-300x225\" width=\"300\" height=\"225\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudiants de 1\u00e8re ann\u00e9e BTS Gestion de la PME du Sup\u2019Javouhey ont r\u00e9cemment plong\u00e9 au c\u0153ur de la communication digitale dans le cadre de leur cours de communication. Direction L\u2019Empoteuse, le caf\u00e9 c\u00e9ramique cr\u00e9\u00e9 en 2025 par L\u00e9a FERTIL, situ\u00e9 en plein centre-ville de Brest. Ce lieu chaleureux, \u00e0 la fois atelier de peinture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-25610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bts-communication","category-actualites-sup-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/25610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=25610"}],"version-history":[{"count":0,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/25610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media\/26247"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=25610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=25610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=25610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}