{"id":27088,"date":"2026-06-08T09:22:33","date_gmt":"2026-06-08T07:22:33","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/?p=27088"},"modified":"2026-06-08T09:22:35","modified_gmt":"2026-06-08T07:22:35","slug":"fabien-flochlay-partage-son-experience-des-relations-medias-et-de-linfluence-au-sein-de-la-marine-nationale","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/fabien-flochlay-partage-son-experience-des-relations-medias-et-de-linfluence-au-sein-de-la-marine-nationale\/","title":{"rendered":"Fabien Flochlay partage son exp\u00e9rience des relations m\u00e9dias et de l\u2019influence au sein de la Marine nationale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les \u00e9tudiants du Mast\u00e8re Manager des Strat\u00e9gies Marketing et Communication ont eu l&rsquo;opportunit\u00e9 d&rsquo;\u00e9changer avec Fabien Flochlay, responsable marketing influence, relations presse et m\u00e9dias au sein de la Marine nationale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de son intervention, il a partag\u00e9 son exp\u00e9rience et les coulisses de campagnes de communication d&rsquo;envergure men\u00e9es pour valoriser l&rsquo;image de la Marine nationale. Parmi les exemples pr\u00e9sent\u00e9s, la collaboration avec Beno\u00eet Saint Denis ou encore la campagne du Crunch, qui a g\u00e9n\u00e9r\u00e9 plus de 550 millions d&rsquo;impressions, ont permis d&rsquo;illustrer concr\u00e8tement les enjeux de l&rsquo;influence et des relations m\u00e9dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fabien Flochlay a \u00e9galement insist\u00e9 sur l&rsquo;importance de choisir les bons cr\u00e9ateurs de contenu, de leur accorder une v\u00e9ritable libert\u00e9 cr\u00e9ative et de construire des partenariats authentiques. Une intervention enrichissante qui a permis aux \u00e9tudiants de d\u00e9couvrir les r\u00e9alit\u00e9s du marketing d&rsquo;influence \u00e0 travers des cas concrets et inspirants.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/06\/MSMC_Intervention_Fabien_Flochlay-1024x472.jpeg\" alt=\"\" class=\"wp-image-27089\" srcset=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/06\/MSMC_Intervention_Fabien_Flochlay-1024x472.jpeg 1024w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/06\/MSMC_Intervention_Fabien_Flochlay-300x138.jpeg 300w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/06\/MSMC_Intervention_Fabien_Flochlay-768x354.jpeg 768w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/06\/MSMC_Intervention_Fabien_Flochlay-1536x707.jpeg 1536w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/06\/MSMC_Intervention_Fabien_Flochlay-2048x943.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudiants du Mast\u00e8re Manager des Strat\u00e9gies Marketing et Communication ont eu l&rsquo;opportunit\u00e9 d&rsquo;\u00e9changer avec Fabien Flochlay, responsable marketing influence, relations presse et m\u00e9dias au sein de la Marine nationale. Au cours de son intervention, il a partag\u00e9 son exp\u00e9rience et les coulisses de campagnes de communication d&rsquo;envergure men\u00e9es pour valoriser l&rsquo;image de la Marine [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-27088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mastere-manager-des-strategies-marketing-et-communication"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=27088"}],"version-history":[{"count":1,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27088\/revisions"}],"predecessor-version":[{"id":27090,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27088\/revisions\/27090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media\/27089"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=27088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=27088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=27088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}