{"id":27197,"date":"2026-09-14T08:32:11","date_gmt":"2026-09-14T06:32:11","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/?p=27197"},"modified":"2026-09-14T08:32:12","modified_gmt":"2026-09-14T06:32:12","slug":"les-etudiants-de-mastere-2-mobilises-par-kermeur-spirits-pourpropulser-le-summer-spritz-a-lete-2027","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/les-etudiants-de-mastere-2-mobilises-par-kermeur-spirits-pourpropulser-le-summer-spritz-a-lete-2027\/","title":{"rendered":"Les \u00e9tudiants de Mast\u00e8re 2 mobilis\u00e9s par KerMeur Spirits pourpropulser le \u00ab Summer Spritz \u00bb \u00e0 l&rsquo;\u00e9t\u00e9 2027"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans le cadre de leur cursus, nos \u00e9tudiants de Mast\u00e8re Manager des Strat\u00e9gies Marketing &amp; Communication ont rencontr\u00e9 Sylvaine Le Meur, fondatrice de la distillerie artisanale Kermeur Spirits et cr\u00e9atrice du c\u00e9l\u00e8bre Ty Jaune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00e9 au printemps 2026, son Summer Spritz \u2014 une boisson 100 % naturelle d\u00e9clin\u00e9e aux saveurs d&rsquo;orange et de fleur de sureau \u2014 s&rsquo;appr\u00eate \u00e0 passer un cap. L&rsquo;entrepreneuse a<br>confi\u00e9 \u00e0 nos \u00e9tudiants la conception de la strat\u00e9gie marketing et communication de la marque pour la saison estivale 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;objectif : proposer des actions terrain innovantes pour toucher directement le public cible, tout en restant fid\u00e8le aux valeurs d&rsquo;authenticit\u00e9 de l&rsquo;entreprise. Un projet concret qui<br>immerge nos futurs professionnels dans les enjeux r\u00e9els du d\u00e9veloppement de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab L&rsquo;abus d&rsquo;alcool est dangereux pour la sant\u00e9, \u00e0 consommer avec mod\u00e9ration \u00bb<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/Kermeur-Spirits-1-1024x718.jpg\" alt=\"\" class=\"wp-image-27198\" srcset=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/Kermeur-Spirits-1-1024x718.jpg 1024w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/Kermeur-Spirits-1-300x210.jpg 300w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/Kermeur-Spirits-1-767x538.jpg 767w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/Kermeur-Spirits-1-1536x1077.jpg 1536w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/Kermeur-Spirits-1-2048x1436.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de leur cursus, nos \u00e9tudiants de Mast\u00e8re Manager des Strat\u00e9gies Marketing &amp; Communication ont rencontr\u00e9 Sylvaine Le Meur, fondatrice de la distillerie artisanale Kermeur Spirits et cr\u00e9atrice du c\u00e9l\u00e8bre Ty Jaune. Lanc\u00e9 au printemps 2026, son Summer Spritz \u2014 une boisson 100 % naturelle d\u00e9clin\u00e9e aux saveurs d&rsquo;orange et de fleur de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-27197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mastere-manager-des-strategies-marketing-et-communication"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=27197"}],"version-history":[{"count":1,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27197\/revisions"}],"predecessor-version":[{"id":27199,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27197\/revisions\/27199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media\/27198"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=27197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=27197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=27197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}