{"id":27303,"date":"2026-09-28T11:10:59","date_gmt":"2026-09-28T09:10:59","guid":{"rendered":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/?p=27303"},"modified":"2026-09-28T11:11:00","modified_gmt":"2026-09-28T09:11:00","slug":"semaine-dimmersion-en-mastere-lia-au-service-de-la-creation-de-marque","status":"publish","type":"post","link":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/actualite\/semaine-dimmersion-en-mastere-lia-au-service-de-la-creation-de-marque\/","title":{"rendered":"Semaine d&rsquo;immersion en Mast\u00e8re : l&rsquo;IA au service de la cr\u00e9ation de marque"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Du 21 au 25 septembre, notre promotion de Mast\u00e8re Manager des strat\u00e9gies marketing et communication a con\u00e7u une marque de A \u00e0 Z par groupes de deux ou trois. Guid\u00e9s par Kim-David NGUYEN, nous avons appris \u00e0 manier l&rsquo;intelligence artificielle comme un copilote pour acc\u00e9l\u00e9rer nos t\u00e2ches et mieux piloter l&rsquo;outil au quotidien. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la r\u00e9flexion strat\u00e9gique au prototypage visuel, cette d\u00e9marche nous a permis de gagner un temps pr\u00e9cieux tout en conservant un regard critique essentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;issue de cette exp\u00e9rience, nous avons soutenu notre projet devant un jury, fiers de pr\u00e9senter des concepts de marques aboutis. Nous repartons ainsi avec une m\u00e9thode rigoureuse d&rsquo;ing\u00e9nierie du prompt et des comp\u00e9tences imm\u00e9diatement mobilisables pour nos futurs m\u00e9tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mathurin B.<br>Etudiant en Mast\u00e8re<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"801\" src=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/M1_Semaine-IA-1024x801.jpg\" alt=\"\" class=\"wp-image-27304\" srcset=\"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/M1_Semaine-IA-1024x801.jpg 1024w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/M1_Semaine-IA-300x235.jpg 300w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/M1_Semaine-IA-768x601.jpg 768w, https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-content\/uploads\/sites\/7\/2026\/09\/M1_Semaine-IA.jpg 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Du 21 au 25 septembre, notre promotion de Mast\u00e8re Manager des strat\u00e9gies marketing et communication a con\u00e7u une marque de A \u00e0 Z par groupes de deux ou trois. Guid\u00e9s par Kim-David NGUYEN, nous avons appris \u00e0 manier l&rsquo;intelligence artificielle comme un copilote pour acc\u00e9l\u00e9rer nos t\u00e2ches et mieux piloter l&rsquo;outil au quotidien. De la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,10],"tags":[],"class_list":["post-27303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mastere-manager-des-strategies-marketing-et-communication","category-actualites-sup-javouhey"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/comments?post=27303"}],"version-history":[{"count":1,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27303\/revisions"}],"predecessor-version":[{"id":27305,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/posts\/27303\/revisions\/27305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media\/27304"}],"wp:attachment":[{"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/media?parent=27303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/categories?post=27303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.javouhey-brest.fr\/sup-javouhey\/wp-json\/wp\/v2\/tags?post=27303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}