BTS In communication

Graduate degree

A student having completed a BTS (Higher national Certificate) specialized in communication is able to devise and implement communication operations and activities in marketing, commercial or relationship operations and events management in the context of commercial, institutional, social or public campaigns.
The students are likely to be involved in the creation of forms and contents for intern and extern communication as part of the strategy set by the Organization management.

The student ‘s main activity consists in designing communication solutions meeting the expectations of diverse audiences. This involves the implementation and follow-up of communication projects, the advertiser and the contractors relationship management and the setting up of a permanent watch. The Communication BTS graduate may coordinate, plan, budget and control the various communication tasks.

Internship requirements for a bts in communication

The internship for a student attending a BTS in communication, either in the 1st or 2nd year, should be carried out in a commercial or industrial business, in a City Hall, in a communication agency or any service provider working in the communication field… but always under the responsibility of a communications professional.

Conduct communication campaigns targeting : consumers, citizens, professionals, journalists, employees :

Taking part in the organisation of an event and its communication in proposing and implementing means of communication, managing a guest list…
Looking for catchphrases and writing texts, articles and press releases…
Preparing a computerized model using DTP (Desktop Publishing) softwares : posters, flyers, brochures, leaflets, logos… Ensuring the printing follow-up.
Developing digital communication : social networks and Web ( posts, photos, videos)

Conduct commercial operations : communication solutions sale and purchasing of services :

Planning and follow-up of prospecting operations thanks to development of tools such as prospection planning, sales pitch, sales dashboard.
Creating newsletters, emailngs, catalogues, business cards, brochures.
Taking part in the search for partners, devising a partnership file, managing the relationships between all the different protagonists.
Preparing the negociation, carrying out a sales talk, completing the commercial proposal
Elaborating essential business documents for any purchasing of services : multi grid criteria, technical specifications, purchasing arguments.

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Après un baccalauréat professionnel commerce au lycée Javouhey, je me suis dirigée vers un BTS Assistant de gestion PME-PMI (devenu BTS Gestion de la PME) dans l’objectif de développer mes compétences et mes connaissances dans la gestion d’une entreprise (administration, ressources humaines, communication, comptabilité…).

Le BTS Assistant de gestion PME-PMI est une formation très intéressante grâce à sa polyvalence qui nous permet d’avoir une vision globale du monde de l’entreprise et très complète et enrichissante grâce aux stages et au projet professionnel. De plus, l’ensemble de l’équipe pédagogique du Sup’Javouhey se tient toujours à disposition des étudiants afin de mettre toutes les chances de leur côté pour l’obtention du diplôme. A l’issu de mon BTS, j’ai postulé à l’UBO et ai été recrutée sur un poste de secrétaire pédagogique à la faculté de droit pour une durée maximum de 3 ans.

Anaïs, ancienne étudiante en BTS Gestion de la PME

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BTS In communication

Graduate degree

Internship requirements for a bts in communication

Les Témoignages